With a large format sensor and rich, true-to-life visuals, FUJIFILM GFX ETERNA will pave the way for a new era of production and creation
FUJIFILM Corporation has made a BIG announcement…its first digital filmmaking camera, FUJIFILM GFX ETERNA (GFX ETERNA) is under development, with plans for a release in 2025!
THE DETAILS
GFX ETERNA will feature the large format GFX 102MP CMOS II HS sensor, which is approximately 1.7 times larger than a 35mm full-frame sensor, combined with the X-Processor 5 high-speed image processing engine. This pairing enables filmmakers to create rich, true-to-life visuals with enhanced flexibility in post-production. GFX ETERNA will also feature a native G mount with a removable PL adapter. In addition to the development of GFX ETERNA, Fujifilm is also working on the development of a GF power zoom lens, planned to have a focal length of 32-90mm. Fujifilm first showcased mockups of GFX ETERNA and the GF32-90mm lens at Inter BEE 2024 November 13 – 15, 2024 in Makuhari Messe – Japan.
CHANGING THE GAME
GFX ETERNA is being built to redefine cinematic storytelling. Designed with professionals in mind, this large-format camera goes beyond traditional full-frame, offering a 4:3 sensor that’s both taller and more immersive.
This isn’t just about a larger sensor – it’s about a larger storytelling canvas. GFX ETERNA brings a new dimension to cinematic production, allowing you to document breathtaking detail, authentic light and shadow, and natural depth that draws audiences into the story.
HOW WE GOT HERE
Since its founding in 1934, the Fujifilm Group has played an important role in the global film industry – notably, developing ETERNA series motion picture color negative film, and introducing Premista Series and ZK Cabrio Series cinema zoom lenses.
Fujifilm introduced the groundbreaking GFX System of mirrorless digital cameras in 2017, adding continuous improvements since, including its video capabilities.
GFX ETERNA is set to revolutionize high-end production. Leveraging Fujifilm’s expertise and experience in the field of filmmaking, the company will combine the exceptional capabilities of Fujinon lenses with the advanced technology of GFX System cameras.
As the demand for producing feature and short films, television, documentaries, and web streaming content continues to grow, there is an increasing industry need for high-quality footage that can be produced quickly and seamlessly. In preparation for the launch of GFX ETERNA, Fujifilm will conduct rigorous field tests, confirming the company’s commitment to deliver high quality, flexibility, and usability in the production space.
We’re excited to share more details in the coming months! Sign up for ongoing updates about GFX ETERNA as they come at https://shopusa.fujifilm-x.com/gfx-cinema.
