Our brand story

From the time Fujifilm began making film in 1934, we’ve had some of the best color scientists in the world helping create film for cinema images. Eventually, we began making FUJINON broadcast TV lenses, becoming an established market leader. And when the opportunity to create cinema lenses arose, Fujifilm was on the cutting edge of digital cinema lens technology. Today, nearly a century of experience in image-making later, Fujifilm is one of the world’s leading manufacturers of television and motion picture lenses

Our History

Dive into Fujinon’s rich Cinema and Broadcast history by selecting a time period below.

1934

Fuji Photo Film Co., Ltd. Is established. Company begins producing photographic, motion-picture, and X-ray film.

1944

Fuji Photo Optical Co., Ltd. is established.

1951

Fujinon adds large format lens to lineup

1956

Fujifilm creates FUJIC, Japan's first electronic digital computer, built to help design lenses.

1962

Fujifilm begins research and development for TV Lenses.

1965

Fuji Photo Film U.S.A., Inc. is established in New York to manage business in North America.

1972

FUJINON F3.5/55mm Macro is the first camera lens ever to have Electronic Beam Coating (EBC).

1978

First built-in extender for ENG / EFP lens developed.

1993

Patented glass molding process for aspherical lens elements revolutionizes TV zoom lens technology.

1996

Fujinon auto-focus ENG/EFP lens for professional use.

1999

Fujinon introduces C-Series 2/3” B4 Mount Digital Cinema Lenses.

2003

Star Wars: Episode III marks the first time Fujinon lenses are used on the entire production of a film.

2009

FUJINON 35mm PL Mount "Premier range" zoom lenses are introduced for use with both film and digital cinema cameras.

2009

FUJINON HA16x6.3BE (6.3-101mm) and a special design HA5x7B-W50 (7-35mm) model specially developed for use in production of groundbreaking 3D epic feature, Avatar.

2012

Fujifilm releases FUJINON Cabrio series of compact, lightweight cinema zoom lenses to complement Premier line of cinema lenses.

2015

Fujifilm introduces first FUJINON 2/3” sensor 4K lens.

2016

Fujifilm introduces Cabrio XK lens, creating a new paradigm of performance and affordability.

2017

Fujifilm debuts FUJINON MK E-Mount series as most affordable, lightweight cinema lens in brand history.

2019

FUJINON Premista Lenses mark entrance into Large Format Cinema Lens market.

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OUR MISSION

FUJINON lenses are created in response 
to the needs of the people who comprise 
the industries we serve—creators and 
visual storytellers across the broadcast 
and cinema production spectrum.

INNOVATION

We invest time, trust, and resources in speaking with customers, technology providers, and camera manufacturers on every continent to learn what they need and want. And we listen. Whether it’s convenience, productivity, efficiency, creative, or something else, our customers are the drivers of our innovation.

CINEMA

Our promise of quality, innovation, and superior customer service is matched only by our commitment to immersing ourselves in the cinema market and continuously learning what cinematographers, camera operators and other cinema production professionals want and need, now and in the future.

BROADCAST

Leveraging our highly accurate design, manufacturing and assembly expertise, all FUJINON broadcast lenses are deliberately created to not just meet, but exceed the optical, mechanical, and electronic requirements of broadcast production professionals.